Malmö-based startup Mediatool, provider of omnichannel marketing software, has raised €2.5 million in a round led by Newion, together with J12 Ventures, Almi Invest and existing investor Twig Ventures.
The Swedish startup says its SaaS tool helps bring together traditional and digital media, aiding collaboration between advertisers and agencies, so that the whole marketing workflow is under one so-called roof. The likes of Klarna and Estée Lauder are on board.
Founded in 2014, the Nordic company previously raised SEK 1 million (just under €1 million) in an angel round four years…