{"id":977,"date":"2024-08-06T17:22:45","date_gmt":"2024-08-06T17:22:45","guid":{"rendered":"https:\/\/euprtoday.com\/les-directeurs-marketing-aiment-trop-depenser-en-technologie\/"},"modified":"2024-08-06T17:22:45","modified_gmt":"2024-08-06T17:22:45","slug":"les-directeurs-marketing-aiment-trop-depenser-en-technologie","status":"publish","type":"post","link":"https:\/\/euprtoday.com\/fr\/les-directeurs-marketing-aiment-trop-depenser-en-technologie\/","title":{"rendered":"Les directeurs marketing aiment trop d\u00e9penser en technologie"},"content":{"rendered":"


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Selon une \u00e9tude du cabinet d\u2019analystes Gartner, les directeurs marketing estiment ne pas disposer d\u2019un budget suffisant pour ex\u00e9cuter pleinement leur strat\u00e9gie en 2023. Ils sont 71\u00a0% dans ce cas. Dans le m\u00eame temps, les budgets marketing restent en fait quasiment stables d\u2019une ann\u00e9e sur l\u2019autre \u00e0 9,1\u00a0% du chiffre d\u2019affaires global de l\u2019entreprise. L\u2019enqu\u00eate de Gartner a \u00e9t\u00e9 r\u00e9alis\u00e9e aupr\u00e8s de 410 directeurs marketing et responsables marketing. <\/p>\n

Le pouvoir d\u2019achat des directeurs marketing \u00e0 la baisse<\/strong><\/p>\n

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Le budget marketing se situe \u00e0 9,1 % du chiffre…<\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n


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Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude du cabinet d\u2019analystes Gartner, les directeurs marketing estiment ne pas disposer d\u2019un budget suffisant pour ex\u00e9cuter pleinement leur strat\u00e9gie en 2023. Ils sont 71\u00a0% dans ce cas. Dans le m\u00eame temps, les budgets marketing restent en fait quasiment stables d\u2019une ann\u00e9e sur l\u2019autre \u00e0 9,1\u00a0% du chiffre d\u2019affaires global de l\u2019entreprise. L\u2019enqu\u00eate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":{"0":"post-977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-martech"},"_links":{"self":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":0,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"wp:attachment":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}