{"id":758,"date":"2024-08-06T11:23:00","date_gmt":"2024-08-06T11:23:00","guid":{"rendered":"https:\/\/euprtoday.com\/trois-pas-en-avant-un-en-arriere\/"},"modified":"2024-08-06T11:23:00","modified_gmt":"2024-08-06T11:23:00","slug":"trois-pas-en-avant-un-en-arriere","status":"publish","type":"post","link":"https:\/\/euprtoday.com\/fr\/trois-pas-en-avant-un-en-arriere\/","title":{"rendered":"trois pas en avant, un en arri\u00e8re\u00a0?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"jArticleInside\">\n<p class=\"app_entry_lead\">\n                            <a title=\"\u00a0\u00a9\u00a0123rf\" href=\"https:\/\/img-0.journaldunet.com\/-BTmrPOBgJLMccd_cAmgb96teSs=\/1500x\/smart\/48aa7ea6b4724e8baa0fcb098f44c76d\/ccmcms-jdn\/39492130.jpg\" class=\"fancy\">\n                    <picture><source srcset=\"https:\/\/img-0.journaldunet.com\/0RpaNhpklAE5z5RWPQnEYK-PZ2A=\/540x\/smart\/48aa7ea6b4724e8baa0fcb098f44c76d\/ccmcms-jdn\/39492130.jpg\" media=\"(max-width: 480px)\" width=\"540\" height=\"360\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img-0.journaldunet.com\/-BTmrPOBgJLMccd_cAmgb96teSs=\/1500x\/smart\/48aa7ea6b4724e8baa0fcb098f44c76d\/ccmcms-jdn\/39492130.jpg\" alt=\"Utiq\u00a0: trois pas en avant, un en arri\u00e8re\u00a0?\" width=\"1500\" height=\"1000\"\/><br \/>\n                    <\/source><\/picture>\n                <\/a><br \/>\n                Le recours \u00e0 un cookie first party via la m\u00e9thode CNAME est d\u00e9sormais critiqu\u00e9 par certains publishers, qui en parall\u00e8le saluent des avanc\u00e9es majeures.        <\/p>\n<p>Du nouveau chez Utiq, la coentreprise des op\u00e9rateurs t\u00e9l\u00e9com europ\u00e9ens Deutsche Telekom, Orange, Telefonica et Vodafone proposant \u00e0 l&rsquo;industrie publicitaire une alternative aux cookies tiers. Un aspect de l&rsquo;impl\u00e9mentation de leur ID&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.journaldunet.com\/adtech\/1524983-utiq-un-pas-en-arriere-trois-en-avant\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le recours \u00e0 un cookie first party via la m\u00e9thode CNAME est d\u00e9sormais critiqu\u00e9 par certains publishers, qui en parall\u00e8le saluent des avanc\u00e9es majeures. Du nouveau chez Utiq, la coentreprise des op\u00e9rateurs t\u00e9l\u00e9com europ\u00e9ens Deutsche Telekom, Orange, Telefonica et Vodafone proposant \u00e0 l&rsquo;industrie publicitaire une alternative aux cookies tiers. Un aspect de l&rsquo;impl\u00e9mentation de leur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":{"0":"post-758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-martech"},"_links":{"self":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":0,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"wp:attachment":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}