{"id":748,"date":"2024-08-06T11:22:01","date_gmt":"2024-08-06T11:22:01","guid":{"rendered":"https:\/\/euprtoday.com\/quelles-tendances-pour-les-martech-en-2024-la-reclame\/"},"modified":"2024-08-06T11:22:01","modified_gmt":"2024-08-06T11:22:01","slug":"quelles-tendances-pour-les-martech-en-2024-la-reclame","status":"publish","type":"post","link":"https:\/\/euprtoday.com\/fr\/quelles-tendances-pour-les-martech-en-2024-la-reclame\/","title":{"rendered":"Quelles tendances pour les martech en 2024 ? \u2013 La R\u00e9clame"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"chapo\">IA, consolidation et agr\u00e9gation sont les mots cl\u00e9s de ce secteur en croissance.<\/p>\n<p>Le march\u00e9 des martech, ces solutions technologiques renfor\u00e7ant le marketing, est pris entre deux tendances contradictoires. D\u2019un c\u00f4t\u00e9, le nombre de solutions martech a explos\u00e9 en 2023 sous l\u2019impulsion de l\u2019IA. Si bien que la fameuse <a href=\"https:\/\/martechmap.com\/\">MartechMap<\/a>, la carte de ce march\u00e9, a connu autant de nouveaux entrants en 6 mois qu\u2019entre 2011 et 2015. Mais comme la vie des affaires est pleine de contradictions, le contexte macro-\u00e9conomique appelle les d\u00e9cideurs marketing \u00e0 la prudence, d\u2019autant que leur&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/lareclame.fr\/tendances-martech-2024-290221\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IA, consolidation et agr\u00e9gation sont les mots cl\u00e9s de ce secteur en croissance. Le march\u00e9 des martech, ces solutions technologiques renfor\u00e7ant le marketing, est pris entre deux tendances contradictoires. D\u2019un c\u00f4t\u00e9, le nombre de solutions martech a explos\u00e9 en 2023 sous l\u2019impulsion de l\u2019IA. Si bien que la fameuse MartechMap, la carte de ce march\u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":{"0":"post-748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-martech"},"_links":{"self":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":0,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"wp:attachment":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}