{"id":1504,"date":"2024-08-20T20:10:13","date_gmt":"2024-08-20T20:10:13","guid":{"rendered":"https:\/\/euprtoday.com\/comment-ladtech-compte-se-reinventer-en-2023-face-a-un-marche-deboussole-la-reclame\/"},"modified":"2024-08-20T20:10:13","modified_gmt":"2024-08-20T20:10:13","slug":"comment-ladtech-compte-se-reinventer-en-2023-face-a-un-marche-deboussole-la-reclame","status":"publish","type":"post","link":"https:\/\/euprtoday.com\/fr\/comment-ladtech-compte-se-reinventer-en-2023-face-a-un-marche-deboussole-la-reclame\/","title":{"rendered":"Comment l\u2019adtech compte se r\u00e9inventer en 2023 face \u00e0 un march\u00e9 d\u00e9boussol\u00e9 \u2013 La R\u00e9clame"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"chapo\">Sobri\u00e9t\u00e9, retail media et interop\u00e9rabilit\u00e9 sont au programme.<\/p>\n<p>R\u00e9partition de la valeur et place des GAFAM, alternatives aux cookies, int\u00e9r\u00eat de la data first party, recherche de plus de contextualisation et d\u2019interactions pour les formats publicitaires, mais aussi d\u00e9veloppement d\u2019approches plus responsables\u2026 Les ann\u00e9es passent mais les m\u00eames questions animent toujours l\u2019\u00e9cosyst\u00e8me de la publicit\u00e9 digitale.<\/p>\n<p>\u201c<em>Il faut du temps pour prendre des d\u00e9cisions et les budg\u00e9tiser en temps normal, et encore plus dans une p\u00e9riode aussi tendue \u00e9conomiquement, alors que les&#8230;<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/lareclame.fr\/dossier-tendances-adtech-2023-271454\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sobri\u00e9t\u00e9, retail media et interop\u00e9rabilit\u00e9 sont au programme. R\u00e9partition de la valeur et place des GAFAM, alternatives aux cookies, int\u00e9r\u00eat de la data first party, recherche de plus de contextualisation et d\u2019interactions pour les formats publicitaires, mais aussi d\u00e9veloppement d\u2019approches plus responsables\u2026 Les ann\u00e9es passent mais les m\u00eames questions animent toujours l\u2019\u00e9cosyst\u00e8me de la publicit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,66],"tags":[],"class_list":{"0":"post-1504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-martech"},"_links":{"self":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/comments?post=1504"}],"version-history":[{"count":0,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/1504\/revisions"}],"wp:attachment":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/media?parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/categories?post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/tags?post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}