{"id":1003,"date":"2024-08-06T17:23:36","date_gmt":"2024-08-06T17:23:36","guid":{"rendered":"https:\/\/euprtoday.com\/la-fonction-de-cmo-na-jamais-ete-aussi-importante-dans-cette-periode-de-crise\/"},"modified":"2024-08-06T17:23:36","modified_gmt":"2024-08-06T17:23:36","slug":"la-fonction-de-cmo-na-jamais-ete-aussi-importante-dans-cette-periode-de-crise","status":"publish","type":"post","link":"https:\/\/euprtoday.com\/fr\/la-fonction-de-cmo-na-jamais-ete-aussi-importante-dans-cette-periode-de-crise\/","title":{"rendered":"La fonction de CMO n&rsquo;a jamais \u00e9t\u00e9 aussi importante dans cette p\u00e9riode de crise"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"jArticleInside\">\n<p class=\"app_entry_lead\">\n            La pr\u00e9sidente &amp; chief marketing officer du g\u00e9ant am\u00e9ricain de la gestion de la relation client d\u00e9taille la strat\u00e9gie du groupe de San Francisco en 2022.        <\/p>\n<h3><em>JDN. <\/em><strong>A l&rsquo;heure de la fin des cookies, comment Salesforce accompagne-t-elle ses clients<\/strong>\u00a0<strong>?<\/strong><\/h3>\n<figure class=\"image\" style=\"float:right\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/img-0.journaldunet.com\/y2vz6_nzxbyax5Or7bC-VE1R7R4=\/250x\/smart\/95537a77f625465789695ff44c0150cf\/ccmcms-jdn\/37361532.jpg\"\/><figcaption data-credit=\"Salesforce\" data-legend=\"Sarah Franklin est chief marketing officer de Salesforce.\">Sarah Franklin est chief marketing officer de Salesforce. <small>\u00a9\u00a0Salesforce<\/small><\/figcaption><\/figure>\n<p><em><strong>Sarah Franklin.<\/strong><\/em>\u00a0Dans le monde sans cookies de demain, les entreprises doivent mettre en place des strat\u00e9gies de first-party data et cr\u00e9er une\u00a0relation directe avec leurs clients. Leur deuxi\u00e8me objectif consiste&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.journaldunet.com\/martech\/1514073-interviews-sarah-franklin-salesforce\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9sidente &amp; chief marketing officer du g\u00e9ant am\u00e9ricain de la gestion de la relation client d\u00e9taille la strat\u00e9gie du groupe de San Francisco en 2022. JDN. A l&rsquo;heure de la fin des cookies, comment Salesforce accompagne-t-elle ses clients\u00a0? Sarah Franklin est chief marketing officer de Salesforce. \u00a9\u00a0Salesforce Sarah Franklin.\u00a0Dans le monde sans cookies de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":{"0":"post-1003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-martech"},"_links":{"self":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":0,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"wp:attachment":[{"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euprtoday.com\/fr\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}