Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe and the Americas.
While the data alone presents a pretty interesting picture, delineating the takeaways for marketers requires a bit more of an in-depth look into the study results.
To recap, our guide to Facebook advertising in Europe and the Americas:
- Examined all Facebook-based ad campaigns run through Nanigans from January 1 through April 30, 2015.
- Analyzed spend, clicks and impressions, with all spend figures converted to US dollars for the sake of…